Business has changed (a lot!)
since 1955!

In 1955 the average price of a new car was $1,950, the Mickey Mouse Club debuted on ABC, and a quart of milk cost $0.21. Also in 1955, on October 20th, Frank Lovsin and his two partners from Edson (father/son duo), Frank and Leo Resek, opened a small butcher shop in Hinton, Alberta.

The name FRESON was derived from a combination of the names of FRank, RESek and LovsIN (FRESIN). Their bank manager misspelled the name on the company documents, thus the name FRESON stuck.
The original building was built on skids for $2,700 on a 30-day ground rent. It was 24 feet wide by 32 feet long, with its own power plant in the back. With accommodations being scarce at the time, Frank Lovsin actually lived in the back of the store, sleeping on a roll-a-way cot and cooking on a hi-test gas stove.

In December 1956, Freson Market began its expansion to a larger store (27 feet by 76 feet) in a strip mall on the hill in Hinton. In 1958, the store was smoked out of business for two and a half months by a fire. When the business re-opened, it doubled its size again by taking over the space vacated next door.  It was at this time the team identified a need to expand past meat, if they wanted to remain competitive.

In 1959, a long-term relationship was established with grocery wholesaler Horne & Pitfield Foods from Edmonton and Freson Market opened up under the IGA banner. The store size had tripled by 1960 and now offered a wide variety of grocery products. Frank Resek moved to Hinton in 1962 to manage the store while Frank and his brother Dan Lovsin moved to Peace River to open the IGA there.
Soon to follow, stores opened in Fairview, Brooks, Hinton Valley, Grande Prairie (Southview and Swan City), High Prairie, Hanna, Manning, Barrhead, Vermilion, Fox Creek, Drumheller and finally a second store in Peace River.

The last ten years of Freson Market Ltd. has been a time of adaptation and change.  Stores were expanded, new stores were built.  In 2008 the company decided it was time for a re-fresh and adopted a new logo and parted ways with IGA.  Soon after, Freson Bros. partnered with Design Architect Shook Kelley to assist in moving the brand in a new direction.  in 2013, Freson Bros. Fresh Market store opened it's doors in Stony Plain with a single promise to deliver a Unique Alberta Food Experience.  Our Fresh Market concept high lights our commitment to the little things, great quality food, and most important the value of human connection.  Our focus on natural sourdough, fresh Alberta meat, home cooking like mom used to make, and legendary products are only a couple of examples of what makes us different, maybe even better than the rest.

Freson Bros. Today

Recognizing the commitment of the original partners and the vision of Frank Lovsin to build a strong foundation and respond to the need for growth, the company has shown success adapting to the changing competitive marketplace.
His adage, “The only constant is change,” is as true today as it was over sixty years ago. Hard work, creative grit, and integrity have been guiding principles for Freson Bros. since the beginning. Connecting with family and the comfort of home, supporting our communities, and celebrating our heritage have, and will continue to be, the soul of this company.  
As we move forward, we're excited to offer new ideas and products in the world of food. Expanding into pizza and healthy choice items are just the beginning of version 1.5 for Freson Bros.